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Finding Your Niche’ In Voiceovers

“I’m NEW to Voice Overs, What Do I DO!?”


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Brad Dassey Voice Overs

The BEST Voice For Promos and Commercials



June 28, 2012

Hey, it’s Brad Dassey again from Best Promo Voice Overs.com and I’m here to help you recognize your, Brand or Niche’.  Everyone has some kind of Niche’ in voiceover and you certainly can’t be the BEST at EVERYTHING!  So finding your niche’ is a good way to help organize your voice over career.

First off, I like to start my day off with a good ol’ cup of Folgers coffee.  I believe the hotness of the coffee stimulates and warms up my throat.  I find it to clear out a lot of what I call, “morning junk” from the night before.  I feel that the caffeine also helps me stay more alert and ready for my day.  It jolts my nervous system and keeps me motivated.  I also do my regular vocal warm ups as well, but we’ll cover that another time.  And there are so many controversies about coffee, so, just do whatever you feel works BEST for you!

Alright, enough about the controversies on coffee, lets get down to business.  So you’re probably saying, “I’m new to voice overs, where do I start?”  Well, first off, congratulations for wanting to even get INTO the voiceover business!  You’re on your way to a great career!  Not only a GREAT career, an EXCITING one at that!  Although it takes a lot of TIME, PRACTICE, PATIENCE and SKILL.  I believe its so great because it sure beats a regular 9 to 5 job any day!


First off, we should probably recognize the MANY different types of voice over projects out there and if you want to get into voice over, you might as well have great voice over demos to WOW your potential clients and listeners.  Your voice over demos showcase your work and they have GOT to be good.  Buying a cheap Wal-Mart computer microphone isn’t going to cut it.

For those of you that have been following my voice over podcast for some time now, you know that I like to break things down and make things SIMPLE.  So, I’m going to break it down for you.  I sound like a broken record, I know.  I like simple, it keeps things, well, SIMPLE!

I COULD try and list all of the different audio/video voice projects, but that would take all day.  I know you haven’t gotten all day and either do I.  So for now, I’m going to just give you a handful of different types of voice jobs out there today.  I like the number Five, so we’ll just go with Five for now.

Five different types of voice over projects out in the business today:

Short and Long Form Narration: Other than radio commercials and promos, anything over a minute to Three minutes is considered short form narration.  Long form narration consists of anything Three minutes and over.  Your typical TV documentaries would be considered long form narration.  Also another long form narrative would be your audio books.  Audio books are a big hit these days because nobody wants to sit and READ a book when they can LISTEN to it on their work out, in their car or maybe even just lying in bed.

There are plenty of jobs out there that involve narration.  Your CD Roms, Audio Books, maybe some Android or iPhone apps, free or for sale are just some of the many jobs available. The possibilities are ENDLESS!

Radio Commercials, TV Commercials & Promos: Radio promos can be anywhere in length from :10 to :15 seconds, or :30 seconds, :45 seconds and also :60 seconds.  Typical radio and TV commercials last about :30 to :60 seconds in duration.  Sometimes even a quick plug in between programming would be a quick promo.

Voice-Mail greetings, IVR, On Hold Messaging and Promotion: “Hi!  Thank you for calling so and so company.  For English, please press 1.  For Spanish, please press 2.  You press two and the lady on the other side finally says, “Nobody’s ever pressed 2 before!  I don’t know how to speak Spanish!”  Just kidding.  Sometimes companies will hire outsiders to cover the Spanish parts if you do not know how to speak Spanish or any other type of language.

Your typical on hold messaging and promotional messages will have music in the background underneath your voice explaining about the business and appreciating the customer for waiting on hold.  “Thank you for calling so and so company.  We realize your time is valuable!  Assistance is just a moment away.”  Or, “So and so company has been providing such and such product for umpteen years.  We take great pride in our work to deliver the best possible quality for you.  Please continue to hold.”

Movie Trailers: This is pretty self explanatory, but as you can remember the famous, Don LaFontaine voice, “In a world of un-imaginary blah blah blah and some other blah, this and that happens.”  RIP Don, your voice will live on FOREVER man!  Sometimes a voice is needed to promote an upcoming product that will hit shelves in stores in an upcoming date, so this way, if a movie promo guy sells a product on a DVD for an upcoming release, people can expect and be ready for it and by which certain date.

Radio Imaging: Last but not least, your typical radio stations you listen to have, “You’re listening to such and such radio station!”  In a deep, grumbly voice, or maybe upbeat voice, or warm and calm voice.  All stations are different, but in between songs and at the top of the hour is called the Radio Station Identification or Legal ID.  All stations are required by the FCC to notify everyone as to which station they are listening to, their call letters, their City license as to which the city they are licensed with to broadcast from and so forth.  The first city name listed in their, “Top Of The Hour” Call Letters, usually states what city they are licensed out of.  “You’re listening to WXYZ!”  Green Bay, Appleton, Oshkosh.  Now, back to more of your favorite hits, right here on WXYZ!”

There are SO many projects you could do!  I mean, you could voice a new app for a game, a documentary, a TV show, movie trailer, on hold message, voice greeting, audio book, podcast, announcement at an event, the possibilities are ENDLESS with voice overs!  This is one of the reasons getting into the voice over business is so AMAZING!  You’re never doing the same project again and again.  Also, you can take YOUR creative mind and put it to work for YOUR clients, not only HELPING them, but creating a NAME for yourself!

Take care.

Making Mistakes In Voiceover

Mistakes Voiceover Actors Made When Starting Out

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Brad Dassey Voice Overs

The BEST Voice For Promos and Commercials



May 29, 2012

Hey it’s Brad Dassey from Best Promo Voice Overs.com Welcome back after a nice LONG Memorial Day Weekend!  I hope you had a GREAT weekend and first and foremost, I just want to THANK all of our veterans and soldiers out there.

After having an extra day off, it’s time to get back into the swing of things.  Yes, I know, you can groan with me.  Awwwwwwwwww.  This week’s topic is, “Making MISTAKES when first starting out in voiceovers.”  A big THANK you to everyone who replied and for their shared insight.  I didn’t have the chance to offer EVERYONE’S advice, so I apologize for that.  Please don’t send me hate mail asking why your response wasn’t included.  Maybe next time.

So, making mistakes is something we ALL do, right?  We have to make mistakes in order to get somewhere in life, our jobs, our relationships, good blog writing, good show producing, etc.

If you are just starting out in the voiceover industry, you are probably going to make mistakes, and LOTS of them.  Making mistakes in voiceover isn’t something to be ashamed of, but let me tell you, a couple years from now, if now, you are saving all of your audio recordings, demos, auditions, etc. you will look back and say, “Wow?  I sounded like THAT!?”  To be honest, it will probably sound like nails on a chalkboard to you, a few years down the line when you finally develop your craft in voice over.

To be quite blunt, if you are just starting out in voiceovers, you aren’t going to know EVERYTHING, you aren’t going to sound that GREAT and to be quite honest, people aren’t going to want to hire you for their next audio project unless you are remotely even worth listening to.  I mean, be honest with yourself, take a real good listen to your work and ask yourself, “Is this a selling voice?”  “Are my voice overs good enough to be LIKED and are they LISTENABLE?”  Your voice and your work will practically SELL ITSELF, if so.

Face it, you’re not going to be a PROFESSIONAL voice actor over night.  It’s going to take time, patience and LOTS of PRACTICE.  Just keep telling yourself this, “A LITTLE success is better than NO success.”

I surveyed quite a few people on Facebook, LinkedIn and Twitter about mistakes they’ve made when first getting into voice over acting.  This is what they had to share:

Bobby Thong • Waiting on one casting company to send me auditions, wasting almost two years of valuable time I could have spent networking other opportunities.

Linda Borg-Roberson • Blindly spending over $3000 for VO classes from an un-reputable company before doing the research and shopping around!

Bill Sleeper • Early on, I won a very big e-learning project and quoted my budget based on each module of curriculum being the same finished length. Found out right away, that was a costly mistake. Each module was different and should’ve been charged pro-rated. Ugh. It’s all in the details!

Jon Bailey Crumpton • Reading too fast for things other than 15/30 second movie trailers.

Tanya Rich • Not being as good on breath control as I have since become (25 years VO!)

Michael J. Schoen • Must agree with Robert S. I tried to move forward before I had the necessary skills in place. It’s hard to have the perspective when you don’t have the perspective!

Dave Wallace • Not getting off my butt and doing my marketing. For a while, I subconsciously thought that as long as I had a demo and joined a P2P site here and there that clients would find me. That does happen on occasion, but enough for a career? Nuh-uh. I–and all other voice actors–have to go out and find clients.

David Brower • Trying to be all things to all types of clients. Once Susan Berkley taught me about finding my “niche” my career took off and has served me and my family well, as my full time job, for over 4 years now.

Tom Daniels • Overly compressed audio.

Edo Peters • I started doing voice acting and other voice stuff I was almost six years old and that was over 40 years ago. I had access to great coaches and equipment all the time. At 11 I joined Dutch national radio and by the time I was thirteen I already owned quite an impressive audio setup. I already did most of my recordings from home. Maybe the biggest mistake was only thinking of the best tools, cables, consoles, recorders, microphones in the industry and totally forgetting about room acoustics at the same time. When my recording studio was overhauled by an acoustics specialist it opened up a whole new world for me.

So… don’t make the mistake of buying a great microphone and interface when all you basically need to do is treat your room and prevent (early) reflections from interfering with your clean sound.

Also… (to starting VOs) NEVER NEVER NEVER offer introductory discounts to a client! No matter how hard you need the job. The next job will NOT pay you a decent fee for the same client, for you’ve already set the ceiling lower than low the first time. If your performance is good enough, nobody tries to move you to Lowballer’s Paradise. Furthermore… the tightest budget clients often turn out to give you the biggest headaches… first they ask you to lower your rate (often promising you more jobs… yeah right) then they change stuff continuously without compensating you for the pickups… believe me, you don’t want to go there.

NEVER EVER offer discounts, UNLESS it is a long term client that has given you regular jobs.

Bill Pryce • My biggest mistake was moving from on-air radio and production into VO and thinking those radio skills would be useful in voice-over. They were not. Radio is radio. Voice-over is acting.

Billy James • Obsessing over the tools can be a costly distraction. The simplest audio chain that lets you get the job done is what you’re after. A good mic for VO doesn’t have to be a $3500 German sports model. And you don’t need a high-end multitrack studio software suite to record a single dry mono voice track, which is what you’ll almost always be delivering.

Soaking up info is great, and newcomers do a lot of that. But especially in the beginning, the most productive time is spent in front of a mic, developing good technique and figuring out what your wheelhouse sound is. Focus on that. The best book ever written about swimming is not as good as time spent in the pool. There’s no shortage of info available (or people willing to sell it to you). But in the final analysis, it’s all about how you sound standing at that mic. Do as much of that as you can, and get honest feedback from opinions you can trust. A good grasp of your sound, self-renewing enthusiasm, and the ability to adjust a read on-the-fly are vital skills.

Chuck Davis • When I first got in I was still in radio as well. The mistake was my assuming that a radio background would be valuable as a VO. I found out quite quickly how wrong that was and then found out just how hard it can be to loose bad habits learned in broadcasting.

Mary McCready • I didn’t take the plunge soon enough! I held back from setting up a home studio for several years because it seemed costly and complicated. I was so wrong. My advice to those starting out is don’t hold back, jump in with both feet and go for it!

MY biggest mistake was getting ANGRY at potential clients after what seemed like, “Wasting your time.”  I soon found later on, some of them came BACK to want me to voice their project, some simply stated, “With an angry attitude like that, I’m NEVER coming back.”  ALWAYS, ALWAYS, ALWAYS treat your potential customers with kindness and respect.  If they say no, let them walk but leave them with a good taste in their mouth while doing so.


PRACTICE, PRACTICE, PRACTICE. soon from now, you’ll be HEARING all of your mistakes and it’ll come in time.  You will make mistakes and it will be a mistake well LEARNED!

I recommend recording anything and everything you can, wait about an hour and RE-listen to it again and find out what you can do different, find out what you are doing wrong, just simply find out why it might not sound too great and shape and change your technique.  DON’T ask friends to critique it, they will just tell you it sounds, “great” anyway.

Put your recordings on your ipod, your mp3 player, burn them on CD and listen to them in the car, on your next workout, walk, etc.  LISTEN to them and compare them to other voice over demos and see what you can do differently.

Fellow voice actors, share your tips and advice below!

Voice Over Tips & Tricks 5-21-2012

Voice Over Tips & Tricks 5-21-2012

Brad Dassey Voice Overs

The BEST Voice For Promos and Commercials



May 21, 2012

What type of voice over equipment do you need for your voice over studio?

So, you’re probably asking, “what type of equipment do I need for my voice over studio?”  The answer is simple.  Voice over equipment that is affordable, but quality.  You want to have HIGH QUALITY voice overs when doing the voiceovers because for instance, if someone hires you to record their next audio/video project, it has to be the best of the best.  If it’s a crappy Wal-mart computer microphone, chances are, they won’t be back to hire you again.  If you want a personal recommendation on voice over equipment, contact me through my website, http://www.bestpromovoiceovers.com and I will be sure to give you an AWESOME recommendation for under $700 dollars.


“I’m just starting out in voice over, what do I need to do first?”

So, you’re just starting out in the voice over industry and don’t know where to start.  First of all, RELAX, you’re NOT going to start getting gigs over night.  And NO, if you join a talent agency, the voice work is NOT going to just start FLOWING in.  It takes real SKILL and TALENT to do voice overs and to acquire that skill, it takes time, patience and PRACTICE!  And LOTS of it!


3 Things You Will Learn When Just Starting Out In The Voiceover Industry:

 The few things I’ve learned in my recent years of doing voiceover is that you have to be PROFESSIONAL.  Even if you do an audition for someone and they turn you down, STILL, treat them with kindness because you never know if they will come back a week, a month, a year later and re-consider.  If you treat them badly for what seems to be, “wasting your time,” chances are, they’ll NEVER be back again.

Another thing I’ve learned in voice over, is that you want to HELP the customers with their scripts.  Offer suggestions to BETTER the script, to STRENGTHEN the script.  You want to show your customers you mean BUSINESS, right?  Chances are, if you go above and beyond the call of duty to write an AMAZING script for your new client, chances are, they’ll be back, plus, tell all of their friends how awesome you are.

Lastly, one of the most valuable things I’ve learned in voice over is that you have to just be YOURSELF.  If you try to sound like the next guy, or a famous movie actor when you know you’re NOT, chances are, you’ll sound like a fool and the sound won’t come out right.  You can’t be practicing your Don LaFontaine movie trailer voice when you really don’t HAVE one to begin with.  And NO, getting a, “Don Lafontaine movie trailer voice changer isn’t going to work, either.  You want to be a STRAIGHT shooter, right?  Of course.  Just act NATURAL, be YOURSELF.

So, that’s all I have for giving you voice over tips and tricks for now.  There’s no REAL secret to voiceovers, just act natural, be yourself and learn anything and everything you can.  There is a LOT of free information out there to learn from, so do the research, practice, practice, practice!  I’m not going to bore you with a 10 page essay on how to do voice overs, so every week or so, I’ll be offering tips and advice on how to advance you to the next stage.


How to practice voiceovers:

As far as leaving you with one last piece of voice over advice, practice reading EVERYTHING.  When you walk through the grocery store, read the signs posted, read them in a unique way to yourself.  Maybe even out loud, but make sure you don’t sound crazy to the guy standing next to you.

Write up a fake script or find voice over practice scripts online for free.  Read them, get familiar with them.  As I mentioned, it takes real SKILL to be a professional voice over actor and you’re going to need LOTS and LOTS of PRACTICE.  You might as well start NOW.

Once you record your voiceover and THINK you have it down, wait about an hour or so and come back and RE-LISTEN to it again…  Chances are, it probably still sounds HORRIBLE.

Another thing you can do is LISTEN to all the TV Ads on television, or the RADIO ads on the radio.  See how THEY sound and try and match the same tones and inflections in your voice, as theirs.

Don’t worry, you’re just starting out in voice over and you’re not going to become a famous voice actor over night…


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